CURRENT

As a society we have grown to become obsessed and dependent on social media. This ever-growing fascination has made social media platforms become an essential part of day-to-day life. While most people use their social media accounts to upload personal photos and communicate with friends and family, there are people who have used this dependence on technology to generate income, known as influencers. Influencer’s market themselves to gain recognition and brand deals as a form of income, with their post becoming a form of currency. Within (insert name) I decided to produce images that mocked and mirrored transgressions committed by some of the world’s biggest influencers. Using their branding and marketing concepts I wanted to produce more conceptual images which explored this new popular notion. Taking centre stage, I produced self-portraits to allow myself to get a deeper understanding of the moral value of being an influencer. Whilst proving that these perfect lives they present are fabrications and just manufactured brands for profit. Using props, make-up, and clothing I transformed myself into a caricature we see every day and whose lives many have become consumed by. I created Dahlia Blush, to reconstruct the millions of images seen daily on social media but also questioning why this behaviour is becoming normalised and idolised.